Dec 3 - 2020
Biographies and Memoirs

Sponge: Leadership Lessons I Learnt From My Clients

By Ambi Parameswaran

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Veteran adman and author AMBI PARAMESWARAN has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.

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